The Problem: Global deforestation is occurring at an alarming rate. People are tired of hearing vanilla “Save the ___.” messages.
We proposed a graduate program: Google’s Canopy School. Part of that included an awkward campaign to raise awareness.
WHY YOU CARE: I dressed up as a tree and improvised songs about deforestation. This painfully long 8-minute video made it onto the front page of FunnyOrDie.com and maintained over 80% Funny rating. It was eventually ousted from its position by Justin Beiber, but for a whole 36 hours I competed toe to toe with the Biebs, The Situation, James Van Der Beek, and Judd Apatow.
American Eagle is the denim brand with the most fits, cuts, and washes. No matter who you are, American Eagle makes denim that fits your body as well as who you are as a person. The next step was to show the world that whoever you are is perfect, and that we want the jeans to fit you instead of the other way around.
Sprite wanted to do something to celebrate LeBron James’ return to Cleveland. Instead of contributing to the rest of the “Welcome back!” messages from brands, we decided to own his first game back in Ohio by making sure it wouldn’t be on NBA opening night.
Dominos has been enjoying the success of the Pizza Tracker for years, giving customers a tangible way to stay involved from the time they order until the time the pizza arrives. Pizza Hut, their biggest competitor, was losing the attention of a captive audience during the 30-minute gap between ordering and delivery. Make it Great Entertainment was the solution.
I used to never include this in my portfolio but it’s fun so fuck it. I was drinking with some of coworkers at Translation, and a few old fashioneds in I started going off about the State Farm universe. Chris and Cliff Paul. The jingle summoning agents. The Hoopers.
We were creating a whole world but never going that deep into it. I mean, hell, look how many people on Reddit talk about Jake from State Farm.
I told them I thought I could come up with a crazy backstory for it all. They laughed and said “sure, haha.” Which I took as a challenge — so I ran home and drunkenly composed this ENTIRE fan fiction blog about State Farm, explaining EVERYTHING. Here’s a taste:
JK Rowling sat at her desk, trying to figure out what she was going to present to her publishing company. Monday she had yet another check-in with the editor, and she still had jack shit to show. With a sigh, she broke the only promise she had ever made to herself.
“Like…a good neighbor…State Farm is there.”
The State Farm agent appeared and looked at who he was summoned to assist. “JK Rowling? Wow! This so cool! The author of Harry Potter!”
Rowling was attentive. “Harry Potter, you say? Tell me about it…”
Over the next few hours, the agent described (verbatim) the entirety of the Harry Potter series to JK Rowling, it’s future author.
“…and then there’s this weird scene where you see the future, and it’s Harry, Ginny, Hermione, and Ron – they’re all kind of old but they’re bringing their kids to the Hogwarts train. Wait – I actually just saw the movie for this one…”
Rowling scribbled furiously. She left the agent sitting there and went off to type a book plagiarized from its own author by its own author. Which was originally plagiarized from a few dozen other literary sources. Because she then went on to write the book, there were no interruptions to the space-time-continuum.
While watching Donald Trump’s presidential campaign throughout 2015 and 2016, one thing become obvious to me. The guy just doesn’t know anything. And somehow in spite of this, his support continued to grow. When by a freak chance I stumbled across his actual e-mail address, I knew what I had to do.
Educate him, by any means necessary. And so I began signing him up for every “educational” newsletter and e-mail chain I could find. From the NAACP to the Power Rangers fan club, Trump’s email inbox began to fill up with newsletters that ranged from contrarian to his beliefs to just plain antagonizing. I began placing the proof on http://SignUpForTrump.tumblr.com and the reaction was overwhelmingly positive.
I came up with this idea in the shower on a Thursday. With CW David Sloan and AD Billy Veasey, AgencyFight was launched at 330 am the following Wednesday morning. One week later and over 100k battles had been fought by ad agencies and clients from around the world.
The concept was to pit random agencies against each other based upon past work and agency perception within the ad world. The idea still has a lot of love amongst our group as a potential aide to clients for gauging agency relevancy.
James Corden and Apple partnered up to announce the relaunch of Apple Music. Corden wanted to create something artistic, cool, hilarious. Apple wanted to talk product points. On the phone calls it became clear that they weren’t in the same place. My idea was to simply replicate the brainstorm phone calls as the actual campaign. Apple could educate the audience, while Jame could respond with hilarity. We shot a 2 min longform, and also cut it down to a :60 and three :30s. The :60 even debuted during the 2016 Emmy awards.
I made a website based upon my dating experience in New York. It supposed that the women I was meeting might be just as happy dating anyone at all — even a robot — as they were to go out with me. As a result, Girls Who Date Computers was born. Girl messages dating site profile, A.I. “Cleverbot” responds, hilarity/sadness/romance ensues.
Some of the press:
After the huge Tumblr following and online press came out, I was interviewed by HLN for a show pilot that is currently in development.
Also, the site was presented by Tumblr CEO and Co-founder David Karp to the entire company as an example of the cool stuff happening on Tumblr.
UPDATE: I’m not going to say Parks and Rec referenced my site. But I’m not going to say they didn’t reference my site.
DEVOUR Frozen Meals wanted to make a splash during the saturated Super Bowl media frenzy, but with a fraction of the budget usually required. Building upon their steamy prior campaigns, we wanted to see how far customers would go for a bite of DEVOUR. Playing off of the popular “casting couch” trope found in porn (or so I have been told), we launched a talent search to see who would “Go All The Way for $100k” and star in our Super Bowl halftime commercial.* After auditioning nearly a thousand dudes in three different cities, we had our star. His television bow would have him recreating the erotic eating he performed during his actual audition.
You can catch all the crazy audition footage at www.DevourBowl.comNo more items