Timber the Canopy Man
Posted by schuyler on / 0 Comments
The Problem: Global deforestation is occurring at a tremendous rate. People are tired of hearing “Save the ___.” We needed to use a unique approach to get people to pay attention to the problem.
We proposed a graduate program: Google’s Canopy School. Part of that included a humor-based campaign to raise awareness about the issue.
I dressed up as a tree and improvised songs for a guerilla spot. As collateral damage, my eight minutes of footage made it onto the front page of Funny or Die.
The video made it onto the front page of FunnyOrDie.com and maintained over 80% Funny rating. It was eventually ousted from its position by Justin Beiber, but for a whole 36 hours I competed toe to toe with the Biebs, The Situation, James Van Der Beek, and Judd Apatow.
I earned the much coveted “Featured” badge on Funny or Die after the fact.