James Corden and Apple partnered up to announce the relaunch of Apple Music. Corden wanted to create something artistic, cool, hilarious. Apple wanted to talk product points. On the phone calls it became clear that they weren’t in the same place. My idea was to simply replicate the brainstorm phone calls as the actual campaign. Apple could educate the audience, while Jame could respond with hilarity. We shot a 2 min longform, and also cut it down to a :60 and three :30s. The :60 even debuted during the 2016 Emmy awards.

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