I came up with this idea in the shower on a Thursday. With CW David Sloan and AD Billy Veasey, AgencyFight was launched at 330 am the following Wednesday morning. One week later and over 100k battles had been fought by ad agencies and clients from around the world.

The concept was to pit random agencies against each other based upon past work and agency perception within the ad world. The idea still has a lot of love amongst our group as a potential aide to clients for gauging agency relevancy.

[NOTE: The site isn’t functional any longer but I mean gimme a break it was a decade ago. The creativity-online link below proves we did it and I’m happy to share richly detailed anecdotes about the site to any interested parties.]

Creativity-Online || Agency Spy