DEVOUR Frozen Meals wanted to make a splash during the saturated Super Bowl media frenzy, but with a fraction of the budget usually required. We wanted to see how far customers would go for a bite of DEVOUR in a “Super Bowl Ad.” The ad would actually run during The Big Game (only regionally), but we were much more interested in the audition process itself for our content. All of the wacky auditions themselves would be our ads. In an attempt to reverse the male-leaning tone of previous DEVOUR campaigns, we flipped the genders on the popular “casting couch” trope and the results were…interesting?

To kick off the auditions, we launched a talent search to see who would “Go All The Way for $100k” and star in our Super Bowl halftime commercial.* After auditioning nearly a thousand dudes in three different cities, we had our star. His television bow would have him recreating the erotic eating he performed during his actual audition.

While most of the audition footage is no longer on the internet, there are a few videos here that showcase the type of preroll content we were after with our fake audition.