Getting to work on wine can be a real treat when your clients are cool and the talent is iconic.
Martha Stewart’s chardonnay with 19 Crimes was coming from a woman who has had a million different careers. Homemaker, taste-maker, show host, CEO, cultural icon, and a bunch of other real jobs I can’t remember. She does it all! So we decided to create “Action Martha” — an action figure that does nearly as much as it’s namesake.
We got Dan Chung (creator of the much-talked-about Travis Scott limited edition action figures) to create 50 hand-made “Action Marthas,” which got a lengthy segment on the Today show with only one accidental decapitation!