Netflix wanted a way to talk about their new show (Space Force) as well as the accompanying Ben & Jerry’s Ice Cream (Boots on the Moooo’n). In our film, the show’s under-appreciated Astro-botanist is tasked with yet another questionable assignment from his bosses at Space Force: invent a better “Astronaut Ice Cream.”

This campaign was conceived in a Pre-Covid-19 world, and quickly pivoted into something that could be executed for a fraction of the budget. Working and collaborating with the Netflix team, the B&J’s team, and brilliant comedian Jimmy O. Yang was a dream come true. Hearing that Greg Daniels and Steve Carrell were really happy with the idea/scripts didn’t hurt either!

Despite the pandemic restrictions, B&J’s was also able to execute one of our first ideas: launching a pint into space. The production company that specializes in space launches handled the content itself, but it was still great seeing one of our favorite ideas come into the world (and then immediately depart said world).