Star Wars x Target

We just launched a remake of the D23 Star Wars Episode 9: The Rise of Skywalker trailer, but only using Star Wars toys ranging from the classic ones we made memories with to the hottest merch from the shelves of Target. This piece of work is the one thing in my entire career I was most excited to make. It almost doesn’t count as work.

Prior to the toy trailer remake, Target wanted to excite the incredibly diverse Star Wars community over the midnight drop for their The Rise of Skywalker merchandise collection. On a tight timeline, we put together an emotional film that everyone can relate to: from the most passionate fan to the most casual. We made a fan film out of fan films.

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