Target wanted an entertaining way to launch their new influencer pet product line over social. There were so many clear parallels between the featured influencer diva pets and our favorite trashy TV stars that “The Pets of Tarjay” just had to happen. And happen it did. We staggered the release of 5 episodes and a teaser on TikTok, IG, and FB leading up to the very successful launch. The series had customers purring. I had to do it. I was patient enough to wait until the end of the blurb before making a pet pun.